This report includes a clear description of present and future direct competition, market trends, visitation trends and major sources of business..
Marketing and Sales Action Plan
This comprehensive document includes pricing policy, tariff structures, proposed advertising campaigns, market segment break-downs and the relevant sensitivity analyses.
Preparation of Marketing Launch Programme
A 12 month itemised marketing and sales action plan leading up to, including and after the opening of the hotel identifies strategies to promote and sell the facilities and services.
Pre-opening PR Activities Plans
This includes arrangements, in coordination with the appointed PR consultant, for periodic press conferences and press releases related to the progress made on-site for placement in carefully selected media.
Establish and Recommend Corporate Identity of the Project
This would include a detailed brief to be given to an agency for preparation of all graphic designs of the recreation-related areas. This incorporates graphic signage, directional signage, framed artwork, 3D art forms, staff uniform concepts, staff name badge, all printed collateral (newsletter format, menu cards, brochure, price lists, etc.)